Made to Move Women’s Race Series


Thanks to all who participated in the debut Made to Move race on June 12! We were thrilled to see women racing in person in Madison and virtually around the country and beyond.

Please mark your calendars for June 11, 2022, when Made to Move returns to Madison!

And do not miss the Made to Move Fall5, a new race celebrating friends, fun and the joy of fall running, takes place October 1, with a 5K and 5-miler taking place in Cottage Grove, Wisconsin, and virtually. Learn more!


Welcome to the Made to Move Women’s Race Series, coming to Madison, Wisconsin, and beyond on June 12, 2021!

This new race experience produced by Fellow Flowers celebrates competitive spirit, goals, connection and women owning their stories.

We know that women want a race that goes beyond finisher medals. Women want connection. They want the hard work they’ve been putting toward their goals to mean something.

Made to Move honors not just race day, but each woman’s journey to it. We champion every woman’s unique story, and support her as she claims, owns and celebrates it across our finish line and beyond. 

Made to Move — in its inaugural year and every one to come — actively works to remove barriers that often prevent women from running and racing. It is Made to Move’s mission to ensure that every woman, no matter her ability, background or economic status, feels welcome, safe and able to show up — as her full and true self — and participate in the race and its lineup of events.


The race will take place on Saturday, June 12, 2021, with 10K, 5K and 1-mile courses. 

This year, Made to Move is being held virtually for all distances, but you will not have to race alone, unless that is your preference.

We are hosting a smaller-scale in-person 10K in Madison, Wisconsin, on a beautiful looped course in the UW Arboretum.

And from virtual teams inspired by the Fellow Flowers signature flowers to small-group meet-ups held across the country on race day, there are lots of opportunities for connection and support leading up to and on race day! And lots of ways to share your experience.

Read on to discover more about the Made to Move race experience! 


Registration runs from March 3-June 6 via RunSignup. Grab your spot early to secure the best rate. 


When you register, you will choose your distance of the 10K, 5K or 1-mile race, or opt for the in-person 10K in Madison or the virtual Summer Challenge, which adds races in July and August (along with some great extra swag!). You will also also have the chance to join a virtual team and contribute, if you wish, to the Made to Lift fund to ensure all women have the chance to participate in Made to Move.

Learn more about all these options below.


Are you made for more this summer? Then please join us for the Made to Move Summer Challenge. Three awesome distances. Three beautiful summer months. Lots of great gear and goodies. Plenty of opportunities to push yourself and connect with other women doing the same. Read more!


This year, 13 incredible women from across the country are leading our virtual teams — groups connecting women around the reasons they run.

From #TeamJoy to #TeamStrength to #TeamFiercelyUnited, our teams will connect, inspire and bring Made to Move to life in exciting ways.

Learn more and meet the women leading our virtual teams! 


Whether you decide to join a virtual team or train solo, everyone who registers for Made to Move is invited to come together on the Made to Move Community Facebook group page. This is where we will share stories, celebrate teams, support and connect. Join the fun!


No matter how you have trained, when race day comes, you don’t have to run alone. Women will be hosting small-group meet-ups in cities and towns around the country, allowing women to safely gather and run — while abiding by all local health guidelines.

Learn more about hosting or joining a meet-up! 



We are committed to being part of the solution for breaking down the barriers that prevent and exclude women from running and racing and to becoming a rubric for what’s possible in the race industry as we rethink traditional models of how it’s always been done.

Read more about Made to Lift and how each Made to Move registration will support this fund. 


We are only stronger when we work together, and we are thrilled to be partnering with two organizations leading conversations and change on issues of women and motherhood.

&Mother, led by Olympian Alysia Montaño, is dedicated to breaking the barriers that limit a woman’s choice to pursue and thrive in both career and motherhood. And Every Mother Counts, founded by maternal health advocate Christy Turlington Burns, is working to make pregnancy and childbirth safe for every mother, everywhere.

As the charity partners of our race, both organizations will receive support from Made to Move, with the opportunity for women to make additional donations. Learn more at and


Celebrate your training with our Made to Move gear. We have tech tanks and tees, a zip-up and a hat — with more on the way! Shop here.


Made to Move training plans are here! Created by our team member and incredible run coach Nora Bird, these three running plans — two for the 10K and one for the 5K — are free for all registered participants! The purpose of these plans is to bring our goals of competitive spirit and accountability into our collective training journeys. All plans start Monday, April 5th! (And yes, you can jump in at any time leading up to race day.) If you’d like to get a plan, click here


We have lots of additional information that we will share as soon as possible. To be the first to know about details, registration and more, sign up here:

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And connect with Made to Move on Instagram and Facebook!


If you have a question, there's a good chance you'll find the answer on our FAQs page. Check it out here.

If you have additional questions or would like to explore partnership opportunities, please contact race director Nora Bird at